Marketing Campaigns Coordinator
• Location: Bucharest • Specific working conditions: Full-time job.
Marketing
You will vibe with us
We are looking for a passionate, results-driven, and collaborative individual to join our marketing team! As a Brand & marketing campaigns coordinator your job will be to plan, manage, build, deploy and analyze integrated B2B marketing campaigns that will consolidate the brand and will contribute to the growth of the business.
Success in this role can be achieved with a passion for the customer and a focus on building lasting customer relationships.
You will be in charge of:
- Conducting market research and surveys to understand market dynamics & Identify business opportunities, and to leverage on the growth drivers.
- Defining the market segmentation and the targeting strategies for each type of campaign.
- Developing and implementing product positioning for various target categories of customers, in accordance with the objectives and strategy of the Edenred Group and the marketing plan of Edenred Romania.
- Developing & implementing a structured annual marketing plan with a detailed roadmap to support sales and reach budget objectives..
- Developing and coordinating integrated, multi-channel communication campaigns, combining various promotions, offers and ensuring the right positioning of Edenred brand & products. Analyze the results of each campaign and propose solutions to improve them.
- Contributing to the creation of communication concepts of products and services.
- Managing the relationship with media agencies and other external providers involved in marketing and communication activities.
- Identifying opportunities for development and implementation of new products and services to ensure the company's differentiation in the market and competitive advantage; establishing contacts with potential partners in the development of value-added services.
- Developing & coordinating the launch of new features, products, campaigns.
- Staying updated with the latest trends in marketing, both internationally and nationally, knowing very well the specific actions implemented by competing companies and companies in industries such as: financial-banking, software services, extra-salary benefits etc.
- Efficiently managing the campaign budgets.
We will vibe with you
You have min 7-8 years’ experience in a similar position. Bachelor’s degree, with emphasis in business, marketing, or related field or equivalent experience.
Key attributes of the Marketing Campaigns Coordinator include:
- Passion for the Customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans.
- Strategic Thinker: You see the big picture and are focused on measuring ROI through all customer marketing programs, in addition to increasing referrals, cross-sell/upsell opportunities, retention, and loyalty.
- Creative: Engage and motivate advocates with out-of-the-box thinking and innovative programs.
- Advocate: Act as the voice of the customer and collaborate cross-functionally to improve the customer experience.
You have demonstrated:
- Strong understanding of brand & marketing strategies and experienced in campaign execution
- Successful track record of developing and managing multiple campaigns simultaneously
- Strong knowledge of English (written and oral)
- Ability to multi-task and work on several projects, often under tight timelines, while consistently delivering results
- Strong cross-functional communication and stakeholder engagement skills
- Outstanding customer relationship-building skills
- Strong program development and management capabilities
- Flexible, can-do attitude, with ability to thrive in a very dynamic environment
- Languages required: Romanian & English
What is Edenred?
- WHAT IS EDENRED?
The Edenred State of mind - We are a unique company.
Working at Edenred means being part of a company that is Innovative, Multicultural, Responsible, Bold.
We are looking for new employees who will embrace the Edenred adventure with the same intensity and passion as we do. They will feel right at ease at Edenred because they like to push back the boundaries, try new things, constantly improve, win and grow. We need women and men who share our ambition, who are looking to perform, challenge us and themselves to move forward every day. We are looking for women and men who want to vibe with us.
Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting 52 million users and 2 million partner merchants in 45 countries via 1 million corporate clients.
Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).
In 2023, Edenred celebrated 25 years of activity in Romania! During this period, the company has continuously adapted to respond to the everchanging needs of consumers, technological evolution and economic and social changes, becoming the main digital platform for services and payments in Romania, with 100% digital solutions for employees, companies, merchants and administration, all connected in a symbiotic ecosystem. Edenred continues to be socially responsible, promoting socially, economically and ecologically virtuous solutions, thus placing ESG at the heart of all its activities.
As part of Edenred, BenefitSystems is the market leader of electronic employee benefits in Romania, with the widest range of extra-salary benefits, offering companies a complete flow for managing, reporting, and integrating into accountancy and payroll systems of all benefits chosen directly by their employees.